Sharp commercial thinking.
Independent perspective.
Practical advice you can act on.
Experience that challenges thinking. Perspective that opens possibilities.
Independent commercial advice, practical insight and fresh perspectives for businesses and people navigating important decisions.From FMCG product launches and small business growth to leadership, workplace culture and career development.
How I can help
Commercial Reviews
An independent perspective before important commercial decisions.
From product launches and category expansion to channel strategies, customer plans and significant commercial investment, important decisions can have a major impact on business performance.
I bring an experienced outside perspective to your commercial plans, helping you challenge assumptions, identify risks and opportunities, and consider the bigger picture before committing significant resources.
Ongoing advisory support is also available to FMCG businesses looking for an independent commercial perspective across their teams and priorities.
Small Business Advisory
Big business thinking. Practical small business solutions.
Whether you're exploring a business idea, preparing to launch or looking to grow, sometimes you need an experienced, independent perspective to help you see things differently.
Work through business challenges, uncover opportunities and make more confident commercial decisions with practical advice grounded in real business experience.
A Taste of Corporate Life
Thrive in the Corporate World
Drawing on real workplace experience, A Taste of Corporate Life shares practical lessons and honest perspectives to help graduates and early-career professionals better understand the realities of working life.
Additional ways to work together
Flexible support. Experience when you need it.
Not every business need fits into a defined service. I’m also available for fractional engagements and freelance projects, drawing on my experience across commercial strategy, category management, shopper marketing, research, marketing and business development.
Whether you need part-time support, help with a specific project or an experienced perspective to move something forward, we can explore an arrangement that works for your business.
Engagements are tailored to the requirements, scope and duration of the work.
About Monica
A different perspective can make all the difference.
Having worked across large organisations, the wider FMCG industry and smaller businesses, I bring a broad perspective on commercial decisions, business challenges and the people behind them.
I have more than 20 years of experience across FMCG and commercial business environments, including 15 years at Unilever.
My experience spans category management, shopper marketing, commercial strategy and route to market. During my career, I've worked alongside sales teams, marketers, category managers, retailers and agency partners, contributing to more than 100 product innovations across multiple categories, brands and channels.
My experience extends beyond Unilever and corporate FMCG. I've worked in retail marketing, been involved in e-commerce, built and operated my own businesses and supported growing businesses internationally. These experiences have given me an understanding of the realities of business at different stages, from navigating complex commercial decisions to making the most of limited time and resources.
Today, I bring these different experiences together through commercial advisory, small business support, talks and culture transformation work.
I'm particularly interested in exploring ideas, challenging conventional thinking and making complex things easier to understand. I believe there is often another perspective worth considering, and sometimes seeing something differently is all it takes to move forward.
I'm also the author of A Taste of Corporate Life, sharing practical lessons and observations about leadership, career development and the realities of the workplace.
20+ years of experience | 15 years at Unilever | 100+ product innovations
View my professional experience on LinkedIn
Let's start a conversation
Whether you're working through a business challenge, exploring a new idea or looking for a fresh perspective, I'd be happy to hear from you.
Get in touch