For more than two decades, I've helped businesses turn ideas into commercially successful outcomes.​My experience spans category management, shopper marketing, commercial strategy and route to market, including senior commercial roles at Unilever, where I helped launch more than 100 product innovations across multiple brands, retailers and channels.

​

Throughout my career, I've worked alongside sales teams, marketers, category managers, retailers and agency partners, giving me a practical understanding of what it takes to turn a strong idea into commercial success.

​

Beyond corporate FMCG, I've built businesses of my own and consulted internationally, giving me first-hand experience of the challenges organisations face when launching new products, growing brands and making important commercial decisions. I also enjoy working with growing businesses, helping founders strengthen their marketing, messaging and commercial thinking as they grow.

​

 

I've observed that successful businesses rarely fail because of a lack of effort. More often, opportunities are missed because assumptions go unchallenged or risks aren't identified early enough. That's why I believe an independent perspective can be so valuable.

Today, I work with businesses to strengthen commercial thinking, challenge assumptions and provide practical, objective advice before important decisions are made. My approach is grounded in real-world experience, shopper understanding and a genuine curiosity for how businesses, categories and people succeed.

​

I'm also the author of Taste of Corporate Life, where I share practical lessons on leadership, career growth and navigating the realities of the workplace.

Whether I'm reviewing a go-to-market strategy, discussing shopper behaviour or helping a growing business refine its commercial direction, my goal is always the same: to help people and businesses make better decisions with greater confidence.

​

Connect with me on LinkedIn